YEAR

DELIVERABLES

2020

Brand Identity

Logo & Wordmark

Product Design

Package Design

TEAM

Mikey Fritz

Yasmine Valim

Calvin Klein

Ra Worship.

Believed to come from the sweat of the Sun God Ra, body fragrances date back to 1000 BCE and derive from the early civilization of the Ancient Egyptians. The people of this time believed fragrances aided one in hygiene and cleanliness while they were even used ceremonially as a symbol of indulgence, and often found as staple in the homes of nobility.

Target Audience

  • Women 40+ affluent individuals.

  • Men 25-35 who are skiled professionals.

Overview

This product is a clean unisex scent that enhances ones pheromones instead of hiding them under an artificial odour, making you naturally more attractive to future mates and partners. Branching off of the traditional Calvin Klein line of perfumes and colognes, this unisex product shines a new light on the Egyptian theory of sensual attraction between you and your partner.

Logo Design and Wordmark

Our Voice

Brand Tone

Enticing

Genuine

Sensual

Brand Story

Pheromone enhanced perfumes have evoked a behavioural response since the ancient Egyptians used them to create sensual attraction; something more precious than gold. Perfumes were associated with gods, and fragrances believed to be the sweat of the Sun God, Ra.

Package Design

Calvin Klein Ra Worship Fragrance natural pheromone enhancer. Product Design logo and wordmark.
Calvin Klein Ra Worship Fragrance natural pheromone enhancer. Product Design logo and wordmark.
Calvin Klein Ra Worship Fragrance natural pheromone enhancer. Product Design logo and wordmark.

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