A new design for
the one-of-a KIND.
KIND Bars are a natural and healthy alternative to snack food, providing consumers with a wholesome and delicious refreshment. 14% of adult Canadians have a disability or condition that limits their ability to eat and read packaging and label information, especially those who experience blindness in its many forms.
Those with acute blindness and can't see.
Those who have mild vision and have a condition such as glaucoma that impairs them with blurry or fuzzy vision.
Those who have difficulty seeing colour and are colourblind.
This project focused on re-designing three KIND Bars for an audience who is affected by a disability or condition in their daily lives. We were to use our typography and design skills to come up with a solution that responds to the audience’s condition by communicating essential product information.