YEAR

DELIVERABLES

2020

Product Design

Package Design

A new design for
the one-of-a KIND.

KIND Bars are a natural and healthy alternative to snack food, providing consumers with a wholesome and delicious refreshment. 14% of adult Canadians have a disability or condition that limits their ability to eat and read packaging and label information, especially those who experience blindness in its many forms.

Target Audience

  • Those with acute blindness and can't see.

  • Those who have mild vision and have a condition such as glaucoma that impairs them with blurry or fuzzy vision.

  • Those who have difficulty seeing colour and are colourblind.

Overview

This project focused on re-designing three KIND Bars for an audience who is affected by a disability or condition in their daily lives. We were to use our typography and design skills to come up with a solution that responds to the audience’s condition  by communicating essential product information. 

Kind Bar Packaging for the Blind Braille.
Kind Bar Package design for the Blind Braille.
New Kind Bar Packaging for the Blind Braille Granola Bars.
New Kind Bar Packaging for the Blind Braille Granola Bars
New Kind Bar Packaging for the Blind Braille Granola Bars