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YEAR
DELIVERABLES
2020
Product Design
Package Design
A new design for
the one-of-a KIND.
KIND Bars are a natural and healthy alternative to snack food, providing consumers with a wholesome and delicious refreshment. 14% of adult Canadians have a disability or condition that limits their ability to eat and read packaging and label information, especially those who experience blindness in its many forms.
Target Audience
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Those with acute blindness and can't see.
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Those who have mild vision and have a condition such as glaucoma that impairs them with blurry or fuzzy vision.
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Those who have difficulty seeing colour and are colourblind.
Overview
This project focused on re-designing three KIND Bars for an audience who is affected by a disability or condition in their daily lives. We were to use our typography and design skills to come up with a solution that responds to the audience’s condition by communicating essential product information.





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