YEAR
DELIVERABLES
2020
Typeface Design
Bright lights will Inspire you.
A typeface inspired by the skyscrapers of New York City. Concrete Jungle is a condensed serif font with tall rectangular characters that rise from their foundations. The thick stem of the letterform on one side contrasts its neighbour on the other, creating a tall, constructed high-rise that is fun, playful, and captures the expansiveness of the city.
Target Audience
-
Typography nerds
-
Those who enjoy building things such as lego or video games such as Minecraft
-
Those who would like to represent content with a playful typeface that is meant to represent building structures
Overview
This project required us to create a typeface by combining two fonts that support the “feel” or personality of a story. After we have decided on our creative direction, we were to graph our letters out and later create an actual working typeface in an online program called Fontsruct.
